City of Modesto, CA
Creative Strategy, Marketing, & Communications
Serotonin supports the City of Modesto with multiple communications campaigns, including the development of comprehensive brand guidelines, economic development collateral, ADA compliance, and the award-winning Camp2Home documentary and campaign. These efforts amplify Modesto’s commitment to community-focused initiatives, such as providing pathways to self-sufficiency for individuals transitioning out of homelessness.
Brandpoints
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Brand Guidelines
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Economic Development collateral
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Infrastructure guidance and communications
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ADA Compliance Consulting
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1 Long-form Documentary
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11 Short-Form Videos
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Social Media Content
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Event Production
City Brand Development
Created comprehensive brand guidelines to unify the city’s visual identity and communications, ensuring consistency across all campaigns and materials.
Serotonin worked with the city to produce an impactful multimedia campaign that included 11 short-form videos, a long-form documentary, social media content, and a dedicated website.
The campaign highlighted the human stories behind the Camp2Home initiative and showcased Modesto’s innovative approach to addressing homelessness.
Watch the Full Film
Screenings and Awards
North American Premiere
The State Theater
Modesto, CA
March, 2024
New York Tri-State International Film Festival
Official Selection
March 28, 2024
Awareness Festival
Official Selection
August 31, 2024
Life is Short - Festival of Shorts
Official Selection
November 7, 2024
Anthem Awards
Gold Winner: Diversity, Equity & Inclusion category for Community Engagement
New York, NY
November, 2024
Anthem Awards
Bronze Winner: Public Service for Awareness
New York, NY
November, 2024
Results and Impact
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The Camp2Home documentary was awarded Best Documentary Short at the NYTS International Film Festival.
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Increased awareness and community support for the Camp2Home initiative.
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Enhanced the City of Modesto’s ability to attract economic development opportunities through cohesive branding and compelling collateral.
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Fostered stronger connections between the city and its stakeholders, highlighting Modesto’s commitment to addressing homelessness with innovative solutions.
Economic Development Collateral
Designed high-quality printed and digital collateral to support the city’s efforts to attract businesses, investments, and community partnerships.
